Digital Marketing

Digital Marketing

AMAZON, ROKU AND APPLE UNDER PRESSURE ON NRA TV

Social media protestors are asking streaming video platform providers including Amazon, Roku and Apple TV to stop carrying the National Rifle Association’s digital TV network. But those providers may not be quick to comply.

The NRA channel does not appear to violate any policies of services like Roku, which is an internet video box that connects to televisions and streams from almost any app that carries videos and shows. “We are an open platform for streaming and allow publishers to reach a TV audience,” a Roku spokeswoman said in a email, responding to a question on whether the company would consider blocking the channel.

“Roku prohibits publishers from distributing illegal content,” the spokeswoman said. “If Roku determines that a channel is violating this standard, or any of its other terms of service, Roku takes appropriate action, which may include disabling the channel.”

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